TikTok is introducing a updated setting that permits them to reduce the volume of AI-made videos appearing in their streams. This move comes as the company announced that it presently contains over 1 bn content made with AI.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a full-scale rollout. This advancement comes amid a increase in content created by AI, fueled by recent AI video creators.
AI Content on Other Platforms
Studies have shown that approximately one in 10 of the fastest-growing channels on a competing service exclusively feature content made by AI. A significant portion of this output is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is frequently nonsensical or dreamlike.
“We know from our community that many people enjoy content created using AI tools, from computer-generated images to science explainers, and we intend to offer the community the option to increase or decrease of that, based on their own preferences,” stated a spokesperson.
Scale of AI Content
The service shared that there are presently over a billion videos on its network identified as artificially created. Collectively, more than 100 mn pieces of content are submitted to the service each day, making AI content a limited percentage of its complete catalog.
How to Adjust Settings
Users will be able to reduce or increase the volume of artificial media they see by using the topic control option in the platform and selecting AI-made media. Other topics that can already be controlled under the tool include news, fashion, aesthetics, and movement.
AI Disclosure Rules
The platform’s rules oblige content makers to label convincing AI-generated content, and it prohibits harmful AI impersonations of celebrities or crisis events. Any authentic-looking AI-generated clip that is unmarked can be deleted under its community policies.
In addition, the app will from now on attach an artificially created tag to content created with its proprietary AI systems, or identified by an collaborative effort for identifying AI-generated material. This step is intended to stop users from trying to circumvent the tagging system.
AI Literacy Programs
The company is furthermore introducing a $2 million educational fund for experts and institutions to create educational content about ethical AI use. This project will support non-profit groups specializing in training computer science.
Content Safety Approach
The video-sharing app has justified its moderation strategy, following debate over proposals to make redundant a large number of review team members in the United Kingdom. The company is set to reduce hundreds of positions in its trust and safety division in its British office, with trade unions and digital protection specialists voicing alarm that humans are being replaced by machine-led review.
A company official explained that human moderation would continue to be important, but artificial intelligence can safeguard staff by filtering out the most harmful content before it gets reviewed by humans. TikTok reported a notable drop in disturbing and violent content seen by safety staff over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to integrate people and machines to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as swiftly, which is where a lot of the machine support is really helping us operate efficiently.”
